Content Marketing for Lawyers: A Timeline of Selling Through Storytelling

The long history and distinguished heritage of content marketing is laid out in this informative and entertaining infographic from the Content Marketing Institute. As a current subscriber of the genius LEGO Club Jr., I was particularly interested to see reference to its forebear.

In case Joe Pulizzi comes across this shout out, one milestone I would like to see in a future iteration is the first “whitepaper” used for marketing purposes.


 History of Content Marketing Infographic

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