For the past several weeks, ride sharing services Uber and Lyft have been waging an all-out communications offensive in support of a ballot proposition that would preserve their status quo driver background check procedures. On May 4 during a press event given by proposition opponents, activists announced they’d filed a complaint against Uber alleging violations of the Telephone Consumer Protection Act, aka the TCPA.
Local CBS TV affiliate KEYE contacted me for comment in their story on the lawsuit, my main contribution being the observations that 1) informational and political messages are not subject to TCPA requirements when direct dialed and 2) Uber’s service agreement includes prior express written consent language for informational messaging.
TCPA and Me
Not earth-shattering news, but who am I to pass up an opportunity to promote my own thought leadership profile?