Dan Zarrella is one of the most influential people in social media because he takes a rigorous, empirical approach to proving, disproving and improving the basic elements of online networking and marketing.
In the following infographic, Zarrella illustrates how various factors affect click-through rates (number of clicks / number of followers = CTR) of hyperlinks embedded into tweets. The variables tested include:
- The tweet’s length.
- The position of the link within the tweet.
- Your tweet frequency.
- Common terms and phrases that stimulate click-through.
- Best times of day to tweet.
As the saying goes, “individual results might vary,” but the beauty of Twitter is that it doesn’t cost you anything to run a test of your own.
Do you have any secrets for getting followers to click through? Retweet?