Endeavor to Be Useful: Legal Marketing Tips 12.31.11

A digest of social media “how-to” advice and tips for legal marketing.

  • Legal technology predictions for 2012 | Legal Currents
  • SEO Copywriting Tips for Improved Link Building | SEOmoz
  • The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011 | KISSmetrics
  • SEO Strategies and Inbound Marketing Best Practices for 2012 | Kaiserthesage
  • Top 25 Social Media Blogs For Businesses / Flowtown
  • 50 Awesome Posts on Email Marketing | Unbounce
  • 5 Steps to a Better SEO Strategy| Quicksprout




Reconceiving Client Surveys, Part 3: Three Ways to Make Your IT Capabilities a Strength

The role of information technology in law practice management and legal services delivery is one of the most discussed and debated topics in the profession. So why aren’t law firms using their client satisfaction surveys to obtain client feedback and promote engagement on IT?

The most likely root cause is that typical client surveys are devised by lawyers for lawyers. The respective IT departments — law firm and client — are not part of the process.

How to Turn Your Technology Capabilities into a Survey Asset

  • Make it clear that the firm believes information technology is essential to service delivery  —  Whether or not they are power users, regularly communicate with your clients about how your firm is applying new technology to improve service delivery. Use the survey to track awareness and measure the value of those capabilities.
  • Directly involve your IT team — Encourage direct contact and interaction between your IT team and your clients’ in the survey process.
  • Be prepared — Track what competitors and clients are doing with cloud-based information technologies and collaborative platforms. Even if the firm will not be moving immediately into those environments, IT planners should at least be prepared to respond quickly and persuasively if technology surfaces as an issue/opportunity in your survey.