Content Marketing for Law Firms: Quality Content Means Stronger SEO

Something interesting and easy to read for the holiday weekend…

An infographic from content marketing firm Brafton News illustrates how high-quality, search-friendly content achieves SEO by organically populating sites with keywords and valuable information — both of which are important to search success.

Brafton's Infographic: Why Content for SEO?

Google+ for Lawyers: Reduced to a “Just in Case” SEO Strategy? [INFOGRAPHIC]

I hate to say “I told you so, but…”

The rapturous welcome and flood of sign-ups for Google+ last summer can no longer disguise the platform’s fundamental problems. For example, tracking research by comScore shows that in January the average user spent a paltry 3 minutes on Google+ — which was lower than even perennial social media afterthought MySpace.

It seems the best argument Google+’s supporters can muster is that “No one has a firm grip on where Google+ is headed, but their[sic] is no question it’s here to stay and is going to influence search and discovery of information and people.”

Notwithstanding such confident but unsupported claims, unless Google+ becomes more attractive to subscribers and demonstrates clear ROI, it’s not worthwhile for solo and small firm lawyers to squander time and attention on experimentation with it.

Legal Research: Tips on How to Get More Out of Google Scholar

Google has made search so mind-bogglingly simple that is seems you can type any vague set of words into the search field and find exactly what you want. But if you need to hone legal research on Google Scholar to an even finer edge, the following infographic from HackCollege.com illustrates how to structure a Google query to yield even more refined results.

 

Endeavor to Be Useful: Legal Marketing Tips 02.24.12

A digest of social media “how-to” advice and tips for legal marketing.

Endeavor to Be Useful: Legal Marketing Tips 02.02.12

A digest of social media “how-to” advice and tips for legal marketing.

  • 11 tips for a better Facebook ad campaign | SEOptimise
  • 5 Steps To Bootstrapping Your PR Efforts | SEOmoz
  • 5 Essential Qualities of Growing Your Blog Quickly in a Crowded Niche | Kikolani
  • 47 Essential Social Media Tools for Content Marketers | Junta42
  • 5 Ways to Brand Your New YouTube Profile | Social Media Examiner 
  • 15 essential tasks to complete after installing WordPress | WordPress Hosting SEO
  • Keyword Research Mistakes to Avoid – Single Grain

 

Endeavor to Be Useful: Legal Marketing Tips 01.20.12

A digest of social media “how-to” advice and tips for legal marketing.

Endeavor to Be Useful: Legal Marketing Tips 01.18.12

A digest of social media “how-to” advice and tips for legal marketing.

Endeavor to Be Useful: Legal Marketing Tips 01.13.12

A digest of social media “how-to” advice and tips for legal marketing.

Endeavor to Be Useful: Legal Marketing Tips 01.11.12

A digest of social media “how-to” advice and tips for legal marketing.

 

Content Marketing for Lawyers: Think Outside the Blog

There is a large and expanding universe of legal bloggers clamoring for “thought leadership” status. And it doesn’t matter how jam-packed your blog is with niche-tuned, well-placed keywords and expertly turned meta descriptions. It likely will take at least two or three years to achieve the level of awareness and site traffic needed to support a reliable stream of speaking opportunities, journalist inquires and leads (assuming that’s why you’re blogging).

If you’re not satisfied with grinding out blog posts and patiently waiting for an uncertain payoff a few years along, then start thinking outside your own blog, and merchandising more types of  content than your blog posts.

  1. Create an inventory of content that’s useful, but can’t be easily repurposed for your blog — Lawyers are in the business of creating content — think pleadings. While not suitable for your blog, public record court filings can be of great interest and value to other lawyers and potential clients seeking specific experience and expertise. The same can be said of content types, like journal articles, newsletter stories and CLE presentations that can’t run “as is” on your blog.
  2. Invest in content distribution services — I recently tweeted a link to a friend’s SlideShare presentation, to which he replied “I wish I had as much traffic on my blog as I do on this presentation.” Speaks volumes, doesn’t it? Content hosting and distribution services like JD Supra and SlideShare enable you to open an online storefront for your full content inventory. These platforms are purpose-built to generate visibility and ubiquity for your content that you’re highly unlikely to create through blog SEO alone. Leveraging all your content in this way increases the probability of your content being discovered, and that discovery will drive traffic to your blog and/or website.
  3. Cultivate guest contributor opportunities beyond legal blogs —  Google’s new search algorithm favors quality and frequency, so blogs in crowded and highly competitive segments like “mommy blogs” and small business services are actively recruiting guest contributions from subject matter experts.
What tactics do you rely on in your content marketing strategy?

How To Promote Your Blog Using Slideshare