Ideas and Tools for Legal Marketing in the Social Media Age
Something interesting and easy to read for the holiday weekend…
An infographic from content marketing firm Brafton News illustrates how high-quality, search-friendly content achieves SEO by organically populating sites with keywords and valuable information — both of which are important to search success.
I hate to say “I told you so, but…”
The rapturous welcome and flood of sign-ups for Google+ last summer can no longer disguise the platform’s fundamental problems. For example, tracking research by comScore shows that in January the average user spent a paltry 3 minutes on Google+ – which was lower than even perennial social media afterthought MySpace.
It seems the best argument Google+’s supporters can muster is that “No one has a firm grip on where Google+ is headed, but their[sic] is no question it’s here to stay and is going to influence search and discovery of information and people.”
Notwithstanding such confident but unsupported claims, unless Google+ becomes more attractive to subscribers and demonstrates clear ROI, it’s not worthwhile for solo and small firm lawyers to squander time and attention on experimentation with it.
Google has made search so mind-bogglingly simple that is seems you can type any vague set of words into the search field and find exactly what you want. But if you need to hone legal research on Google Scholar to an even finer edge, the following infographic from HackCollege.com illustrates how to structure a Google query to yield even more refined results.
A digest of social media “how-to” advice and tips for legal marketing.
An SEO Fixation Will Destroy Your Internet Marketing Strategy | SocialMouthsA digest of social media “how-to” advice and tips for legal marketing.
11 tips for a better Facebook ad campaign | SEOptimise
A digest of social media “how-to” advice and tips for legal marketing.
21 Tactics to Increase Blog Traffic (Updated 2012) | SEOmozA digest of social media “how-to” advice and tips for legal marketing.
How To Create A Triple-Threat Content Strategy With Twitter, Tumblr, and Your Content | The Content StrategistA digest of social media “how-to” advice and tips for legal marketing.
6 Ways to “Thicken” Your Content | Vertical MeasuresA digest of social media “how-to” advice and tips for legal marketing.
6 Guidelines for Exceptional Website Design and Usability | HubSpot
