Update: More on the Need for Clarity in Law Firm Advertising

Last July I posted an item about the Law Office of Janet McCullar, P.C. website, entitled “Is It an Ethics Violation for a Law Firm to Exaggerate Its Size? Today a PR agency representative of the law firm’s successor, McCullar Gilbreath, contacted me concerning the post.

The post raised the question of whether the context of the uncaptioned photo of five people featured on the homepage promoted the perception that all the individuals depicted were attorneys. Based on the image’s context, my hypothesis was that some of the individuals pictured might be administrative staff and/or paraprofessionals. In the course of my correspondence with the McCullar Gilbreath PR agency rep, she confirmed that two of the individuals pictured were paralegals and one was the office manager.







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