I hate to say “I told you so, but…”
The rapturous welcome and flood of sign-ups for Google+ last summer can no longer disguise the platform’s fundamental problems. For example, tracking research by comScore shows that in January the average user spent a paltry 3 minutes on Google+ — which was lower than even perennial social media afterthought MySpace.
It seems the best argument Google+’s supporters can muster is that “No one has a firm grip on where Google+ is headed, but their[sic] is no question it’s here to stay and is going to influence search and discovery of information and people.”
Notwithstanding such confident but unsupported claims, unless Google+ becomes more attractive to subscribers and demonstrates clear ROI, it’s not worthwhile for solo and small firm lawyers to squander time and attention on experimentation with it.
- Legal Research: Tips on How to Get More Out of Google Scholar
- Google+ for Lawyers: Settle Down, People
- Content Marketing for Lawyers: 22 Simple Techniques to Beat Writer’s Block [Infographic]
- SEO for Law Firms: What Legal Marketers Need to Know About Google’s Panda
- SEO for Law Firms: A Cautionary Tale