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Google+ for Lawyers: Reduced to a “Just in Case” SEO Strategy? [INFOGRAPHIC]

I hate to say “I told you so, but…”

The rapturous welcome and flood of sign-ups for Google+ last summer can no longer disguise the platform’s fundamental problems. For example, tracking research by comScore shows that in January the average user spent a paltry 3 minutes on Google+ – which was lower than even perennial social media afterthought MySpace.

It seems the best argument Google+’s supporters can muster is that “No one has a firm grip on where Google+ is headed, but their[sic] is no question it’s here to stay and is going to influence search and discovery of information and people.”

Notwithstanding such confident but unsupported claims, unless Google+ becomes more attractive to subscribers and demonstrates clear ROI, it’s not worthwhile for solo and small firm lawyers to squander time and attention on experimentation with it.

Comments

  1. dtoddsmith says:

    It’s funny, Jay.  I posted a semi-rant about G+ on my G+ page and only a couple of people responded.  Here is the link:  https://plus.google.com/u/0/106937137815135185495/posts/7axSdamoYCo.
     
    I used to see value in G+ for lawyers without any other web presence.  With Facebook business pages and the stats on G+ you cite, I’m not so sure.

    • FollowtheLawyer says:

      Hi Todd,
       
      It’s the “social proof” effect. With so many sign-ups happening so quickly, so much “expert” buzz — and it’s Google, after all — there’s this stubborn belief that it’s working (or is right on the cusp of catching fire) when it’s really not.
       
      It might build up a head of steam at some point, but as you pointed out, resource-constrained solos and small firms don’t have the luxury of pouring resources into participating on an under-performing, standalone platform.
       
       

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