For the typical small or solo law firm, it does not make sense to host a standalone blog and a website. Websites that include a blog component typically perform better and require less time and expense.
As Jennifer Bourn succinctly framed it last year:
- Your blog allows you to easily publish new content your site on a regular basis, it is built to be search engine friendly, and it is simply easier (and cheaper) to manage one site instead of two!
- It is much easier and less confusing for your prospects and leads to find you, contact you, interact with you, and buy from you when you are directing them to just one website.
- You typically don’t change the sales content on your main website pages like your about page and your services pages, so by keeping your blog as part of your main website, the static pages of your site benefit from the optimization and fresh content published on your blog.
A new infographic from IMPACT Branding & Design breaks that argument down step by step, and adds an exclamation point:
A blog on your website generates 400 percent more indexed pages (opportunities to be found through SEO) and 55 percent more traffic.