Blogging has moved from top billing in social media marketing to an ensemble role. A blog is still an important player in the markting ecosystem, but it now shares the stage with other major and minor players in a much bigger, more robust production called content marketing.
The following BlueGlass Interactive infographic illustrates the variety and range of content types and distribution models. BlueGlass executive Chris Winfield notes, “Instead of just investing in their blog and blogging strategies, [companies are] investing in content people will actually want to share. Even if it’s not directly related to selling something, it’s still branding.”
The top 20 content marketing tactics according to a recent Content Marketing Institute survey:
- Articles
- Social media
- Blogs
- eNewsletters
- Case studies
- In-person events
- Videos
- White papers
- Webinars/webcasts
- Microsites
- Print magazines
- Traditional media
- Research reports
- Branded content tools
- Print newsletter
- eBooks
- Podcasts
- Mobile content
- Digital magazines
- Virtual conferences
Related posts:
