Content Marketing for Law Firms: Don’t Get Sucked Into Storify

The I Can’t Blog, But This App Can Daily is out!

Look familiar? Twitter is awash with that headline formula, which announces/flags (depending how you look at it) auto-generated posts posing as curated content.

One of the more credible “curation” platforms is Storify, which “lets you curate social networks to build social stories, bringing together media scattered across the Web into a coherent narrative.” Although Storify is more authentic than Paper.li, Summify and other curation platforms insofar as it requires the user to actively choose and arrange the content samples, like its app spam counterparts Storify has no compelling value proposition for content marketers. In fact, Storify could end up making you look like a social media dilettante. 

As Ramon Ray unironically commented yesterday on the Small Business Technology blog, “If you are looking for an easy to way to compile online content, but don’t have your own content to share, Storify can help.”

Seriously?

If you don’t have your own content to share, then you shouldn’t waste your time on social media.

 

So what’s the harm in using Storify?

  • It takes as much time to research and assemble a Storify “story” as it does to write a blog post.
  • If you make the time to caption each of the elements in your story, you might as well be creating multiple short posts on your own blog.
  • It’s even more difficult to develop a Storify following than it is to build traction for your own blog.

In contrast, Larry Bodine takes the right approach to curation with his “Best Practices in Lawyer Blogs” posts on the Martindale.com blog. He features a few  interesting/useful posts from other sites/authors, providing a précis and link for each.

For my part, every Wednesday and Friday I cull and present without comment or embellishment seven strong “how to” posts from various sources in my RSS feed, all under the heading “Endeavor to Be Useful.”

Are you trying your hand at content curation? What content marketing tactics are working/not working for you?

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