Nothing like a pious, tub-thumping jeremiad to gin up a fake scare.
In this latest hair-raising episode, the otherwise trusting worldview of blog readers and the ethical foundations of the entire legal profession hang in the balance as legal blogs are infiltrated by an insidious, creeping menace: ghostwriting.
Spoiler Alert: Just like exposure to earth’s atmosphere defeated the alien invaders in The War of the Worlds, the organic rise of content curation, guest posts and multi-author law blogs will choke off ghostwriting. Simple attributions will convert anonymous authors into authoritative bylined contributors, and transparency and meritocracy will be restored.
Why Using Ghost Bloggers Is More Sad and Counterproductive Than Insidious
- No one believes one person can produce that much content on his/her own AND be an effective lawyer. Which activity would you rather be known for?
- Mindful curation makes you look smart, and smart trumps prolific.
- You have to pay ghostwriters. However, there are plenty of highly qualified and well-known contributors who would be satisfied with a byline and inbound links from your blog. As a result, you won’t have to buy as many posts, and the prevailing rate will drop as high-quality free content floods the market.
Can we get back to genuine and important marketing issues now?