As much as lawyers fret about the rules of professional conduct as they relate to social media, those limitations don’t hold a candle to the strictures financial services marketers have to navigate.
And yet, they manage splendidly.
Ivy Funds and Henderson Global Investors worked with visual storytellers at About Face Media to build a library of mini-documentaries that tell their stories authentically and in context. Not scripted; not sugar-coated. People telling stories about how they think and work. Authentic.
What professional services categories do you watch for inspiration? What firms have you “borrowed” ideas from?