While it might seem like incorporating background music into your firm’s marketing and informational videos will add a “professional” sheen, it’s a risky choice. Whatever is playing during the narration should unobtrusively complement and elevate what’s being said, not compete with it.
The video below on methods of purchasing a business is intended to instruct, which requires a higher level of concentration than a video meant to create a general impression. The folksy finger-picked acoustic guitar riff is too prominent and distracting, making it difficult to focus on the information being conveyed, let alone retain it.
What do you think? Does the music enhance or detract from the video’s overall effectiveness? What would you have done differently?
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