Facebook for Lawyers: Connecting on a Personal Level

It seems Bowling Green, Ky. is a hotbed of innovation in Facebook for lawyers.

In her recent guest blog post here about ELPO Law’s Facebook experience, Robyn Davis Sekula gave a generous shout-out to another local firm, Crocker Law Offices, for the success they’ve had with charity tie-ins on their Facebook page. To me, what elevates Crocker’s approach is that they’ve moved beyond the transactional aspects of Facebook fundraising and are connecting on a personal level with people passionate about the causes the firm supports.

In addition to donating money to the recent American Cancer Society’s “Relay for Life” for each new “like” on their Facebook page, Crocker invited all its Facebook followers to “tell us who you want to honor or remember.” And followers responded.

That’s the ultimate connection in social media — sharing on a profoundly personal level. It transcends the commercial. Commenters are not talking to the firm, they’re sharing with each other and building genuine, sustainable community.

Please share your picks and recommendations for law firms who are Facebook innovators. I’d love to visit their pages and spread the word.

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