Facebook for Law Firms Part 2: Building a Niche

At the end of yesterday’s post on Facebook for law firms, I invited my gentle readers to share their own favorite law firm Facebook pages. Intrepid Austin attorney David Wells answered the call and recommended that I check out his own Facebook page because it’s distinguished by its “wit, professionalism and zeal for justice.”

And so it is.

I’ve had the great good fortune to spend time with David at a couple of recent social media events in Austin. He is an energetic, thoughtful and witty conversationalist, and that comes through in his posts’ subject matter, tone and style.

In those respects alone David’s worthy of followship and emulation, but what I’m most impressed with is the unique personal brand he creates by combining several niches into an intriguing hybrid:

  • Collaborative law
  • Small business
  • Animal welfare
  • Entertainment
  • A clear “Austin” POV

As David frames it in the “About” section of his blog, “I believe in standing up for the most helpless in our society: our children, our pets, and our entertainers.”

I really admire what he has achieved because the approach is bespoke for both him and his current/prospective clients.

Thanks for the suggestion, David!

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