The Art (and Quasi-Science) of the Comment

A few weeks ago I wrote a post about the utility of commenting on other blogs, Facebook fan pages, etc. to fast-track your social media visibility and drive visits when you’re kicking off your first, or a new, blog. To my eternal shame, other than offering the generalized dictum to “Show Interest and Be Interesting” I did not go into detail on the anatomy of an effective comment.

So I was delighted to find Judy Dunn’s excellent primer on that very topic on For Bloggers, By Bloggers. Dunn’s inverse, “why nobody notices your comment” advice includes:

  • You waited too long to comment.
  • You leave a “vanilla” comment.
  • You never take an opposing viewpoint.
  • Your comment is all about you.

I have one wrinkle to add to her inclusion of “You didn’t read the post” as a reason to be ignored, because it might actually result in a surfeit of attention — but the unwanted kind. For example, I recently wrote a guest post on the Spin Sucks blog that was also picked up on Social Media Today. Another blogger chose to excoriate my argument, also on Social Media Today. Fair enough. Problem was, despite the clear attribution to me on both the original post and the SMT version, the rebuttal’s author mistakenly attributed the ideas to Gini Dietrich and directed his shots at her. Both Gentleman Danny Brown and Gini kindly alerted the author to his error, but by then the damage was done.

You can find Chris Pirillo’s ranty take on the same topic below:



  1. This is a great post. I have generated more exposure participating on blogs others write than my own. My own is more so I have a record to show a client of what kind of insight I have for markets, advertising, and marketing.

    • shatterboxvox says:

      Thanks Howie!

      I should have used you as a case study! You certainly do tear up the comment threads 🙂

      Since my blog/practice is a niche, the most effective way I’ve found to engage with PR/marketing social media types is through comment threads

  2. This still irritates me. And he never responded with even an OOPS!

  3. shatterboxvox says:

    Gini! Thanks for dropping by! 🙂

    A potent cautionary tale. You’ve got such a stockpile of goodwill that I’m sure his karma took a hit.

    A good anecdote for one of your future speeches?

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