This week the emerging online answer community Quora hit the social media buzz tipping point. It launched as an invitation-only beta a year ago this week and opened to the general public in June, but word of mouth has suddenly kicked into gear. Seemingly EVERYONE has heard about it, briefly tried it and opined about it.
Eager not to be left behind by another emerging platform, even legal bloggers sent up flares about it.
It certainly has a lot of potential, particularly for SEO — in the words of one blogger, “For the self-promoting type– prepare for Nirvana!”
But before Quora becomes another “thought leadership/first mover” tulip frenzy, I strongly encourage small and solo firms to master the current well-established content marketing platforms before investing time and energy into experimenting with the latest shiny object in social media.
Be aware of it, play with it, get inspired by it. But unless you’ve already got your content creation and marketing machinery up and running, keep Quora in the hobby room.
Whether you’ve tried it yet or not, I’m very interested to hear your reactions to the buzz as well as the site itself.