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Ideas and Tools for Legal Marketing in the Social Media Age
Twitter is like a Dremel tool: Either it sits on your workbench unused, or it’s indispensable for every project. It all comes down to:
The Social Media Examiner nailed the use case issue with “8 Simple Steps to Grow a Quality Twitter Following,” including considerations like targeting, frequency, format and keywords.
Franck Robert posted one of the most comprehensive and useful Twitter resource lists I’ve ever encountered. Following are just a few of the links he’s assembled:
Mashable Twitter Tips:
It is all about facilitating conversations, so learning how to build your community is vital to getting the most from your experience.
- Tips for building your Twitter Community
- What is #followfriday?
- Twitter user directories
- How do I find Twitter users in my town?
- Why aren’t people following me?
- What to do when you’ve followed too many people
- What’s a tweetup?
Twitter for Business
It’s not all play on Twitter — there’s serious business being done as well, and this guide will teach you how to put Twitter to work.
Last but not least, since so much of Twitter’s value derives from retweets, Hubspot backs into some actionable tips through interesting and helpful graphics illustrating “8 Ways to Not Get Retweeted.”
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Jay Pinkert is a principal with Shatterbox, an Austin-based marketing and communications consultancy that helps professional firms and small businesses generate leads and distinguish their brand through content-driven programs. You can find him on Twitter @FollowtheLawyer. [Read More …]
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Nice picks Jay!
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