This morning I attended an Austin Social Media Breakfast presentation by Brian Massey (aka “The Conversion Scientist”) on strategies, tactics, data capture and measurement for content marketing, and came away with some commonsense but potentially transformational tips for lawyers on how to drive blog traffic and leads:
- Instead of treating your blog like an epistolary novel for other smart lawyers to admire, think of it as a supermarket of ideas and market each post on its own like a distinct product.
- Take a page from Guy Kawasaki and tweet out links to each new content “product” four times over an eight-hour period.
- Make sure that each post contains a call to action (e.g. free download offer, webinar sign-up link, etc.), or has one physically approximate to the post.
Lots of social media marketing gold to mine on Brian’s site. For additional information and resources on blog conversion, also check out Social Mouths.