My Picks for Notable Posts of the Week 10/29/10

As any of my profiles (Twitter, LinkedIn, etc.) will tell you, at my personal and professional core I am a storyteller. As such, I look for ideas and inspiration in a lot of places. This week I found it in Judith Newman’s New York Times account of her experience with a juice-based “cleanse” diet. Informative and hilarious, it struck me as a metaphor for legal social media marketing:

  1. A simple premise for achieving important, difficult objectives.
  2. Low barriers to entry.
  3. Celebrity adherents and preternaturally cheery partisans (who also happen to sell the simple stuff required).
  4. Options to spend as much or as little as you choose, uncorrelated with probability of success.
  5. More effort, discomfort and discomfiture than anticipated.
  6. Combines sound, verifiable claims with outlandish, wishful ones.

Music business and technology blog Hypebot discussed the findings of a new report that found a brand’s Twitter followers were twice as likely as Facebookers who “liked” them to say they might make a purchase. In other words, you might have fewer Twitter followers than Facebook friends, but your tweeps could be more valuable.

Finally, today while researching a future post on the anatomy of successful niche practices — in this case, biking law — I came across an item about a 4-year-old-girl being sued for negligence in the death of an 87-year-old woman the child ran into with a bike. Several questions came to mind:

  1. Is there any way to sue a child without appearing despicable?
  2. How does one find a firm that will take such a suit?
  3. What do such cases do for the  personal/professional brand of the plaintiff attorney/firm?

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