How would you — or the partners — react if your firm were featured in a blog post entitled “Four Law Firms That Don’t Suck With Social Media”? A post about financial services firms on the Bazzarvoice blog this week — an organization that usually evangelizes about understanding customers and speaking their language in social media — was notable for its tone deafness. After the snarky headline, the post is somewhat complimentary (in a backhanded sort of way), but I couldn’t get past the cringe factor. The author actually exacerbated the situation in the comments section by sharing that the headline choice was made because 1) it mirrors the title of the CEO’s upcoming book and a previous blog post by its outgoing CMO and 2) he was more interested in easy linkbaiting than in crafting a catchy headline that “doesn’t suck.”
If he’s genuinely interested in learning about how professional services organizations react to variance from expected and normative behaviors, he’d do well to read Heather Morse’s post “The Banana Story and Lawyers” on The Legal Watercooler.
For most small and solo lawyers — especially those just starting out — LinkedIn is a much more cost- and time-effective social media marketing strategy than blogging (I’ll go into that in greater detail in an upcoming post). This week Samantha Collier provides an interesting and useful tutorial on LinkedIn’s new “add sections” profile option.